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AT&T Raises HBO Max, HBO Global Year-End 2025 Subscriber Target to 120-150 Million

by Georg Szalai | HollywoodReporter.Com

Troy Warren for City News And Talk #reviews-all

The WarnerMedia streamer also sets the launch of its planned advertising-supported service for June.

AT&T  said Friday that it now expects to reach 120-150 million HBO Max and HBO subscribers worldwide by the end of 2025, well above its October 2019 forecast of 75-90 million.

It expects to end 2021 with 67-70 million subscribers worldwide, up from about 61 million at the end of 2020.

The telecom giant also said that its WarnerMedia entertainment arm plans to launch a previously announced advertising-supported version of the streamer in June. And it shared further details on the global rollout of the service, saying: “AT&T expects to launch HBO Max in 60 markets outside the United States in 2021.”

Further details will be shared during the company’s Analyst and Investor Day, which will be webcast beginning at 10 a.m. ET. Presenters will include John Stankey, CEO of AT&T, and Jason Kilar, CEO of WarnerMedia.

“We’re being deliberate and strategic with how we allocate capital to invest in our market focus areas of 5G, fiber and HBO Max, while being committed to sustaining the dividend at current levels and utilizing cash after dividends to reduce debt,” said Stankey in a statement before the event. “Our number one priority in 2021 is growing our customer relationships. It’s about more than just adding to our customer base. It’s about expanding the growth opportunity in our three market focus areas and also increasing our share within each market.”

And he said: “We’re focused on creating deeper relationships with our current customers to increase their daily engagement with our products and services, enabling us to gather more meaningful insights, drive loyalty, and stay ahead of their rapidly changing preferences. As demand for connectivity and content continues to grow, we are well positioned to deliver.”