By Mike Pomranz | FoodAndWine.Com
Troy Warren #foodie-all
Shortages have been an inevitable side-effect of the supply chain strain caused by the COVID-19 pandemic. But though some have been large (like shortages across the meat industry) others have been more niche, like the lack of Caffeine-Free Coca-Cola. Firmly in the latter category was the realization that Grape-Nuts cereal was suddenly nowhere to be found.
Back in January, Post—which makes the cereal—promised that they had “absolutely no plans to discontinue” the brand, but admitted they were trying “to work through supply constraints and higher cereal demand amid the pandemic.” Still, diehard fans freaked anyway, with stories emerging that boxes were being hawked online for over $100.
However, today, good news for panic buyers and non-panic buyers alike: Grape-Nuts has announced the shortage is officially over – with shipments to stores nationwide back to full capacity. And as an added thank you to those crazy fans who overpaid to get their fix anyway, the brand said they will reimburse anyone who paid over $10 a box for the cereal—up to $115.
“It became abundantly clear during the shortage that Grape-Nuts fans are ‘Nuts for Grape-Nuts,'” Kristin DeRock, Grape-Nuts brand manager at Post Consumer Brands, stated. “So much so that some of our loyal super fans were willing to pay extreme prices just to ensure they wouldn’t be without their favorite crunchy cereal. As a way to show our appreciation and thank these fans for their dedication, we want to repay the love by reimbursing them.”
Post has set up a link for people interested in submitting a claim. To be eligible, you have to have paid $10 or more for any size box of Grape-Nuts Original cereal between November 1, 2020, and March 15, 2021. Simply submit a valid retailer or e-retailer receipt, and Grape-Nuts will send you a check for what you paid over the suggested retail price of that particular box (which is $4.29 for a 20.5-ounce box, $4.99 for a 29.0-ounce box, and $6.49 for a 64.0-ounce) up to $115—meaning if you paid over $121.49 for a box, even Post thinks you paid too much. All claims must be filed by April 15.
Grape-Nuts says they have no idea how many claims they might receive as part of this promotion—though the official rules do state that the brand is limiting the total amount of refunds to $10,000. A quick search of completed listings on eBay shows that boxes were regularly selling for more than $10 a pop. For instance, on February 3, it appears that four purchases would have qualified for the promotion, though none of those were as high as $115.